Don’t Make Them Hunt: Making Customer Support Easy to Find

Imagine a customer with a quick question, but they can’t find your contact info. Frustrating, right? If it’s too hard to get help, shoppers might just leave your site — and their cart — behind. 

That’s why making customer support easy to find is crucial for e-commerce success. 

Start by placing your contact details — email, phone number, and live chat — front and center on your website. The header, footer, and dedicated “Contact Us” page are all prime real estate. 

Don’t hide your support behind endless menus or tiny links; make it bold and obvious. 

Consider adding a floating chat widget or a help button that follows users as they browse. This way, support is always just a click away. 

If you offer support through social media, display those icons prominently, too. 

Real-World Success: Princess Polly, a popular fashion retailer, struggled with slow response times and low customer satisfaction. Their support channels weren’t clearly segmented or easy to access. 

By implementing a helpdesk that consolidated all tickets and made it easy for customers to find the right channel, Princess Polly improved their first response time by 95% and agent productivity by 40%. 

🥑AVOS TOP TIP: Make support visible and accessible, and you’ll keep customers happy and engaged. 

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